Do you have an app idea that you want to develop for your small business? Mobile app development isn’t only for the big name brand companies. Small business owners who have developed apps for their business are ahead of the game when it comes to marketing. Mobile apps create a way for you to market directly to your customers. You can notify customers about specials, promotions, new products and more.
There are so many features to build into your custom mobile app to keep your customers engaged. One handy feature is having a loyalty program in which users can collect their rewards right on the app. Another useful feature is a help-desk option so that your customers can reach out to you with questions or concerns. A mobile app helps your business stand out from the competition and build customer loyalty. Your app will potentially be one of your best promotional tools. How do you get started with turning your idea into a feature-rich custom mobile app? Keep reading below.
1. Research Mobile App Features
You have your idea and now it is time to conduct some research so that you can include features your customers will want and use. One way to achieve this is by checking out your competitor apps. After you have researched the most common features, you can go a step further by asking your customers what features will interest them. Create comment cards or use social media to ask for opinions. Submit your questions on Facebook or Twitter. You are bound to receive useful feedback from your followers.
2. Consult with an App Development Company
Your next step is to consult with an app development company to discuss your idea. Besides creating an app to promote your business, be sure your app has other useful features as well. Companies such as Apple look down on apps that are purely for marketing purposes. Your app developers can help ensure that your app will meet the requirements set by Apple and be extremely useful for your users as well.
3. iPhone, Android, or Both?
Deciding whether to have your app developed for iPhone or Android depends on a few factors. You may first want to consider your budget. Can you afford to have an app built for both? If not, starting off developing only for iPhone/iPad users can help keep costs down. However, if you feel your demographic is better served by Android, you are better off choosing Android development. Keep in mind that Android app publishing policy is not as stringent as Apple’s policy. This could work to your advantage if you are seeking faster approval time.
4. Spreading the Word
When your mobile app is ready for downloading, it is time to get the word out to your current and potential customers. Post a notification on your website and social media accounts. Place a notice in your mailers or other advertisements. You can also offer incentives for downloading your app such as 10% off a product or service.
5. Analyze and Maximize Your App
Continue to track your app after launch using analytics. This is a great way to discover which features customers are using most and which they are not. Abandon the least used features and focus on your users’ favorite features. You can continue to tweak your app to provide the best user experience. Promote your business by sending push notifications to notify customers about special events and deals. Eventually, your app will help keep your customers happy and bring in more revenue for your business.
A custom mobile app can do wonders for your small business. Don’t let the opportunity pass you by. Contact us today and learn how we can help you turn your app idea into a functional mobile app your customers will use and enjoy.
