Depending on your unique business needs, a custom web app could be just what the technologist ordered. Here are some factors to consider when evaluating if a custom web app is right for you.
One of the biggest benefits of a custom web application is scalability. Web apps are able to easily scale servers up or down to meet demand, whereas mobile apps are often subject to the limitations of each user’s device. While mobile apps can certainly be built for scale, especially with recent advances in development frameworks and cloud architecture, web apps have more flexibility when it comes to server-side data processing.
Technology tools or SaaS products don’t mimic a proprietary workflow because a SaaS company would never build a product for a single customer. They are naturally built to serve as many clients as possible, meaning core features are standard in any given industry. Furthermore, “out of the box” tools can get cumbersome and sloppy. As you grow, so does your need for a custom tool.
While mobile apps can also integrate with ERP or CRM systems (or even CMS or LMS systems), web apps commonly integrate with these tools for large-scale data processing. Larger screen real estate and higher computing power allow for more flexibility in viewing, processing, and analyzing large data sets coming from enterprise back-end systems.
Perhaps you’ve tried to absorb large amounts of information or manipulate data sets for scenario planning purposes. Doing so on a mobile device would be painful to say the least. Web apps take advantage of larger screen real estate, allowing for more productive outcomes and a much better user experience.
It’s not uncommon for a client to tell us that if their proprietary workflow got into the hands of their competitor, it would be catastrophic for their business. Taking this a step further, properly siloing information is mission critical for businesses serving clients whose data are similar. Web apps allow for this type of siloed data protection.
There is a good chance that your proprietary workflow is responsible for helping you grow quickly. Ironically, the “secret sauce” that yielded your initial success can become a threat to future growth should it fail to remain secret. You’ll need to determine how to securely scale this aspect of your business if you want to continue to grow.
Web apps typically have only one code base to maintain whereas mobile apps have two. Even for mobile apps that are built with cross platform technologies, Android and iOS are still different enough that operating system-specific updates need to be made. This simply isn’t an issue with web apps, which helps keep the cost of maintenance and deployments lower over time.
Web apps can simply be deployed to the web without having to go through the submission/review/acceptance process associated with app stores. Which is nice.
With the recent innovations in artificial intelligence, our clients are starting to find ways to improve their data analytics - gaining wisdom from their data that was previously inaccessible. Building a custom app allows our clients to not only clean up their data (both from a collection and a storage standpoint), but also collect more volume and more varied data sets than before.
Designing your system architecture is one of the first and most important tasks that your web app development company needs to accomplish because it has such a significant impact on the core elements of any application: performance, scalability, maintainability, and security.
As you’ve probably discerned by now, we like to use houses as analogies for apps. As it relates to scaling, we ask our clients to visualize a house party with a ton of people in attendance. If there’s a bottleneck and people are crowding in front of the house, it could be because your sidewalk isn’t wide enough to welcome everyone in at the same time. It could also be because your house is too small to host everyone at once. As this relates to apps, increasing the number of servers (called horizontal scaling) is the same as widening the sidewalk to let more people through. Increasing the size/power of your existing server (vertically scaling) is the same as building a bigger house. Setting up the proper architecture from the beginning gives you the flexibility to consider either or both as your app grows in reach and usage.
As our company and the industry overall have innovated, so have cyber criminals. In fact, cybercrime is now the third largest economy in the world behind the US and China. The requirements for threat protection are as vast and as fluid as the number of threats. As cyber criminals innovate, so must you. Thinking through data encryption, authentication, and access controls is critical—especially when it comes to HIPAA-compliant apps. Additionally, as GDPR-style privacy laws spread throughout the U.S., determining how you will collect and protect end-user data is critical.
Regulations, and InsuranceNow more than ever, architecture design needs to incorporate your business’s IT or cybersecurity requirements. Sometimes these requirements are driven by industry standards; other times, your own internal security playbooks are a primary consideration. Designing architecture requirements without regard for insurance or regulatory perspectives can make for more costly changes later down the timeline of project delivery.
Sometimes, technical requirements can be at odds with each other. For instance, there are certain technical requirements that demand near-zero latency while others that require higher security protocols. Doing the work to define and prioritize requirements is important to design the right type of architecture.
When making decisions related to performance, there are several important factors to consider including the need for speed within the confines of your platform choice (web vs. mobile); how much data you are moving back and forth; and your ongoing budget for server spend.
Flexibility and InteroperabilityWe design your architecture the same way we design your apps—using industry best practices including thorough documentation, flexibility to adapt to changing requirements over time, and the ability to integrate nicely with other tools.
The big three hosting providers (GCP, Azure, and AWS) have great out-of-the-box tools for redundancy and backups. However, you still need to consider how to configure your account and design your architecture for managing server crashes and network problems as well as building a recovery plan in case of total loss, including those losses resulting from cybercrime.
We finalize your architecture design by balancing your budget against all other items listed above, and then testing that design against your business goals. Furthermore, we’re careful to educate you on the various costs associated with your project along the way (monthly hosting is a commonly overlooked item) to avoid any financial surprises.
Our reputation for delivering the highest quality custom apps that enhance, impact and improve lives is well known. Having successfully developed over a thousand apps for clients of every stripe, 5-star ratings, and a serial award winning team – you can be confident your needs are in the best hands.
We believe so strongly in the breakthrough benefits of technology that we are willing to share in the up-front risks of development. Backed by our proven process, we like to put our money where our mouth is.
Details make the difference. Our four-phase process and detailed estimates eliminate vague or overlooked items, mitigate risk, and provide peace of mind every step of your journey.
Your project will benefit tremendously from our blended development approach. Our talent allocation model ensures the right resources are in place, at the right time, to deliver the results you need, when you need it.