An Award Winning Custom App Development Team

We build apps for you, not to you.

AppIt logo surrounded by photos of team members
world map indicating appit offices

Building apps that humans love to use and companies use to win.

AppIt is an international custom app development company with deep expertise in product design, technical development, and technology consulting. We operate a hybrid model, blending U.S.-based resources with near-shore and off-shore team members. Since 2012, we’ve meticulously built our world-class team, bringing together experts from varied and rich backgrounds in technology. Many of us have worked together for nearly two decades, starting on emerging technologies that have become ubiquitous today. We built this team to optimize output and maximize value for our clients—a strategy that has paid off well, especially in today’s environment when businesses are struggling to contain costs across the board.

For the clients that are looking to achieve diverse supplier goals, AppIt is not only a woman-owned business, but recognized as the #2 rated woman-owned custom tech company in the world. In addition, we are proud and honored to have been ranked in the top 10% of app developers globally by our industry peers.


From concept to execution, you can count on an experience that goes above and beyond.

We are one of the few remaining app development firms in the world that still offer fixed-bid estimates, skillfully blending waterfall and agile methodologies. We implement parts of waterfall by extensively gathering details up front and setting a fixed budget and timeline in collaboration with our clients.  This helps potential clients decide if we are a good fit for their needs.

1000 +

Apps Created


Global Teams

20 +

Coding Languages


Client Ratings

12 +

Years in Business
appit logo
meet our leadership team
Image of Amanda Moriuchi
Amanda Moriuchi
Image of Pieter-Francois Theron
Pieter-Francois Theron
Photo of Kayla Benson
Kayla Benson
VP of Operations

How do you want to build?

We understand the decision to build a custom product isn’t an easy one, so we hope summarizing these three common approaches addressing a technology need will prove helpful in your deliberations going forward.

vendor app development


For our clients who have an established tech team in-house, whether that be a team of one or hundreds, we fill in the gaps.

Best option for:

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Short term need for specific skills
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Working with existing leadership
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Tackle well defined roadmap
internal team app development

Internal Team

For our clients who don’t necessarily have a unique workflow but instead need a good option for low investment or quick time to market.

Best option for:

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Low cost needs
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Faster time to market
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Someone else maintains the tool
platform app development


For our clients with proprietary, mission critical workflows that need to scale, while adding a valuable asset to the company.

Best option for:

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Mirroring or protecting your workflows
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Adding an asset to increase your valuation
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Replace existing tools you’ve outgrown
team development a custom app
approach ONE


Finding the right vendor for your custom app project is extremely difficult. The barriers to entry in our industry are low, the factors that help you verify quality during the buying experience are vague, and costs are all over the board.  It’s not uncommon to see project budgets ranging from $50k to over $1M for the same exact requirements. With pricing as an unreliable validator of quality, it’s important to have a strategy for selecting your ideal development partner.

As you go through the purchasing process (scheduling calls and reviewing proposal responses), there are a few important things to watch for. Clients tell us these are common occurrences, so don’t be surprised or be put off if they happen to you.

approach TWO

Internal Team

Of course, some clients already have internal teams, and they like working with AppIt for a few reasons:

team development a custom app
team development a custom app
approach THREE


In our experience, the “build vs. buy” debate remains alive and well. Most of our clients like exploring the buy route due to several powerful benefits:

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Lower cost
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Faster time to market
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Software maintanance handled

Our clients come to us when they've outgrown their platforms, and here are the most common pitfalls we've seen with the "buy" route.

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Delivering impeccable value to clients with every app.


Incredible speed 
to market through our diligent, detailed and proven process


Unlimited creativity and technical expertise to tackle even your most challenging business needs


Quality code that is an instant asset to you and your company – not a liability


Unbiased guidance to help you make better, smarter and scalable decisions

Our Services

Talk to our team to scope your next project.