CONSUMER CUSTOM APPLICATION DEVELOPMENT

Custom consumer apps

Many of our clients in the consumer space come to us because they have found a way to build and engage committed audiences through social media or a powerful personal brand. We help our clients deepen their relationships with their communities.

See our consumer app case studies

WE KNOW CONSUMER APPS

We’re in the business of addressing human needs through technology.

In the consumer space, we chase after two things: removing distraction and isolating purchase behavior. Using ethical data collection and analytics, we build custom apps that give our clients the ability to reach their most dedicated audiences in a fully custom app, built just for the end-user and to their deepest desires.

Why our clients in the consumer space are considering building custom apps now more than ever:

In our conversations with clients, we’ve come to realize that it’s no longer enough to understand the demographics and psychographics of your ideal client profile. It’s also not enough to know where they spend their time. This is because in today’s hyper-connected world, your ideal consumer switches with lightning speed between dozens of digital (and physical) platforms.
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As the song goes, your clients are “a million different people from one day to the next” - meaning you not only need to understand who your customers are, but you also need to understand that your customers’ mindsets shift from one platform to another. You need to be omnipresent across all channels, digital and otherwise, AND you need to tweak your messaging to properly catch attention depending on where you are. In other words, what you post on Instagram should be different than what you post on LinkedIn, even if it’s written for the same customer profile.

Context switching from one platform to another is difficult enough as it is, and without data to help you identify the demographic and psychographic traits of your ideal audience, you are introducing too many variables into the marketing decision. Too many variables = waste of money and lack of traction.

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custom software development that serves those who serve us

From information to insights to intelligence.

With the recent innovations in artificial intelligence, our clients are starting to find ways to improve their data analytics - gaining wisdom from their data that was previously inaccessible.

Building a custom app allows our clients to not only clean up their data (both from a collection and a storage standpoint), but also collect more volume and more varied data sets than before. Once our clients have a clean set of data to work with, we are able to help our clients think through what types of insights they want/need to gather in order to grow most efficiently. From that conversation, we help our clients build custom reports and apply artificial intelligence tools where appropriate.

This transition from information to insights to intelligence requires a blend of experts in design, development and data analytics. You first have to design an app that users want to use - usage of your application means accurate, consistent and streamlined data collection. Second, thinking through how you will collect, store and analyze your data so it’s efficient and meaningful requires thoughtful architecture and database design. Finally, combining all data sources with an eye toward what kind of business decisions need to be made helps to ensure reporting actually supports decisions rather than just piling on more information.

Understanding the difference between information and intelligence is the key element to successful design, as well as realizing that technology exists to serve the business (not the other way around).

Talk to our team to scope your next project.

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WHAT WE UNIQUELY DELIVER

Why work with AppIt?

We are the real deal – ask anyone.

Our reputation for delivering the highest quality custom apps that enhance, impact and improve lives is well known. Having successfully developed over a thousand apps for clients of every stripe, 5-star ratings, and a serial award winning team – you can be confident your needs are in the best hands.

We improve lives through technology, together.

We believe so strongly in the breakthrough benefits of technology that we are willing to share in the up-front risks of development. Backed by our proven process, we like to put our money where our mouth is.

Most rigorous discovery process in the industry.

Details make the difference. Our four-phase process and detailed estimates eliminate vague or overlooked items, mitigate risk, and provide peace of mind every step of your journey.

Blending is our super-power.

Your project will benefit tremendously from our blended development approach. Our talent allocation model ensures the right resources are in place, at the right time, to deliver the results you need, when you need it.

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RESOURCES THAT HELP GUIDE

Check out our library of resources designed for you

Quiz: Are you ready for an app?

Talk to our team to scope your next project.

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CONSUMER CUSTOM APPLICATION DEVELOPMENT

Custom consumer apps