AppIt partnered with Mindful Mamas CEO, Terra La Rock to build a wellness and self-care mobile application for mothers.
Maternal mental health concerns are on the rise in the United States. More than 500,000 mothers are affected by postpartum depression each year and only 15% of those moms receive treatment. Mindfulness has been shown to effectively alleviate the effects of postpartum depression, anxiety, and stress. Mindful Mamas is a mobile app built to help users achieve balance, peace, and a sense of belonging in their new lives as mothers. The journey through pregnancy, childbirth, and new motherhood is a life-altering experience. Mindful Mamas provides a space for underserved women to learn mindfulness in a way that supports their unique needs.
The Mindful Mamas mobile app needed to be thoughtfully designed with the collective mother in mind to provide a world-class user experience.
Mindful Mamas required that their mobile app offer a unique set of features most important to wellness for mothers. These included guided meditations, mini pauses, mantras, breathing techniques, and the ability for users to record and add their own mantras.
The mobile app needed to provide a personalized level of community support and content for mothers throughout their journey. Users can follow along in the app in every phase of motherhood from early pregnancy to their child's first day of preschool.
Terra LaRock, the founder of Mindful Mamas Club, came to Appit in need of a mobile app that would make it easier for users to consume the content and treatment programs she builds. As a psychologist and mother of two, Terra had personally struggled with postpartum depression after the birth of her first child. Knowing that maternal mental health was a crucial issue facing the United States, yet unable to help enough mothers through her psychology practice, Terra knew that a mobile app would be the best way to engage with moms across the country. AppIt Ventures was tasked with designing and developing an app that was as beautiful and intuitive as many of the most popular meditation apps and motherhood apps already available on the market.
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