AppIt partnered with Mindful Mamas CEO, Terra La Rock to build a wellness and self-care mobile application for mothers.
Maternal mental health concerns are on the rise in the United States. More than 500,000 mothers are affected by postpartum depression each year and only 15% of those moms receive treatment. Mindfulness has been shown to effectively alleviate the effects of postpartum depression, anxiety, and stress. Mindful Mamas is a mobile app built to help users achieve balance, peace, and a sense of belonging in their new lives as mothers. The journey through pregnancy, childbirth, and new motherhood is a life-altering experience. Mindful Mamas provides a space for underserved women to learn mindfulness in a way that supports their unique needs.
Terra LaRock, the founder of Mindful Mamas Club, came to Appit in need of a mobile app that would make it easier for users to consume the content and treatment programs she builds. As a psychologist and mother of two, Terra had personally struggled with postpartum depression after the birth of her first child. Knowing that maternal mental health was a crucial issue facing the United States, yet unable to help enough mothers through her psychology practice, Terra knew that a mobile app would be the best way to engage with moms across the country. AppIt Ventures was tasked with designing and developing an app that was as beautiful and intuitive as many of the most popular meditation apps and motherhood apps already available on the market.
