How we built the hc1 CRM™ mobile app.

hc1 is the leader in transforming lab data into personalized healthcare insights®.

The sales reps who depend on the hc1 CRM™ App spend much of their time away from the office, meeting with care providers and office managers. As a result, they access the hc1 CRM™ App primarily on phones and tablets. Spotty connection and unreliable public WiFi created a need for the reliability and functionality of a mobile app, not just a mobile-friendly website. The AppIt Ventures development team and hc1’s product team partnered to develop an app that would make daily business operations for their clients a seamless experience.

Transparent and frequent communication between AppIt Ventures and hc1 resulted in a seamless transition for hc1’s clients between the website and mobile app. Together, the teams prioritized the user experience and gathered valuable client feedback during the design period to ensure that the app would be intuitive and easy to adopt once built. During beta testing, one hc1 client was so impressed with the app that he rolled it out to his entire team of sales reps.