July 1, 2013

Mobile App Marketing: A Necessary Investment to Help Your App Succeed

As many of you already know, the days of generating revenue by simply developing an app and pushing it live are over. Mobile apps, just like any other product, need a strategic marketing plan to drive awareness and sales. You can no longer afford to let your app sit and collect dust, in the hopes that it will somehow be found by the masses. You’ll find yourself waiting a long time before you realize it doesn’t work that way anymore.

With almost a million apps in each of the major app stores, your app needs to do more than simply exist if you want it to succeed.

That’s why we’ve developed an experienced team of professional app marketers. We don’t want to build apps just to prove we can. We want to build apps that help people, apps that make their lives better and make them happy. This won’t happen if no one downloads them.

And nobody is going to download your app if they don’t know about it. You see where I’m going with this, right?

At the end of this post, check out the great infographic that shows you the basics of how to market apps. It incorporates many of the marketing strategies that we use for our own mobile app marketing campaigns: competitive analysis, website setup, social media profiles, media setup, teasers and trailers, PR activities, App Store Optimization (ASO), digital advertising, search engine marketing, and more.

With our marketing campaigns, we’ve successfully driven thousands of downloads for our client apps as well as our own.  If you have an app and need help getting attention and downloads, contact us today to see how we can help you!

Infographic on 7 Dos and Don’ts of Mobile App Marketing

Infographic by Dot Com Infoway


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