Accessibility
Our mobile devices are on or near us all the time. Mobile usage continues to go up year over year given how close we are to our phones and ease of access to all things internet. For internal apps, mobile devices allow for data collection and/or processing on the go. It won’t be long before everyone says buh-bye to laptops – we can help you stay ahead.
Convenience
Mobile apps can leverage the natural swipe/tap gestures of smartphone devices, enabling a more convenient user experience overall. Beyond that, leaning on Wi-Fi or cellular connectivity affords users more options on a mobile app as compared to a web app. We always knew mobile apps would help you do more on the go, but today’s mobile tech gives the added layer of convenience.
Personalization
Depending on how they are designed and what data is collected, mobile apps allow for deep, user-focused personalization that is more tightly controlled by device. Most often, mobile apps know who they are specifically interacting with, which content is most relevant, and which features to serve up. There’s definitely a Black Mirror episode on this, but we promise we use technology for good.
Notifications
Email and SMS marketing have become so ubiquitous that they’ve lost their personal meaning. In-app or push notifications are able to rise above the noise and allow for highly-targeted, highly-personalized messaging so you can avoid checking your phone when it’s those spam texts and when it’s actual business that needs tending.
Offline Utility
Mobile apps allow for offline data storage, a unique and important capability not available on web apps. As connected as our society might feel, being able to confidently use technology even when there is no service is true connection, peace of mind and probably the best thing since sliced bread, but we might be biased.
Device Integration
From wearables and sensors to printers and beyond, integration with hardware presents endless possibilities for efficiency gains, real time data collection, and automated, accurate inputs. Having printer problems is the gateway into anger management classes, so we help you avoid those annoyances by building in seamless integration.
Mobile Design
Smaller screen sizes demand simple, elegant, and meaningful flow through design. Mobile apps, while more restrictive in “real estate”, foster a thriving environment for creative and sophisticated design.
Image Processing & Recognition
In combination with machine learning, this “human-in-the-loop” data collection and processing assists in generating meaningful, complex reporting in a short period of time, especially for non-tech savvy users.
AI Learning
The quality of your AI engine, whether that be predictive analytics, a large language to natural language model, or business process automation, is entirely reliant on the quality (and volume) of data that feeds your engine. The best way to ethically collect meaningful data is to build an app that users want to use.
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