We develop our iPhone and iPad apps using native software architecture, because we truly believe this method provides an improved product and better customer experience. Our iOS app development team is very comfortable writing in both Objective-C as well as Apple’s new Swift language to provide the enhanced functionality that writing custom native code allows for. We have found that the creation of a custom user interface and quality user experience is incredibly important to the success of an app. In order to optimize the usability of your iOS app, our app design team does not limit its thinking to graphics, but instead focuses primarily on the user’s experience and interface.