health and wellness application development

Mobile Health App

Several lifestyle factors can lead to the failure of diet and exercise programs, including time, money, coaching, and bad habits. To avoid these common downfalls for their customers, our client leverages a custom mobile app to deliver individualized goals, along with ongoing suggestions, alerts, tracking, and coaching.


The Business Challenge

Our client's mission is to help individuals lose weight for good, all from the comfort and convenience of their mobile phones. To remove the dependency on an expensive health coach, the client's proprietary health program needed a world-class mobile experience and a robust rules engine to deliver real-time, personalized content whenever an individual struggled with their goals. Our client leverages a custom mobile app to provide individualized plans and ongoing suggestions, alerts, tracking, and coaching.

A weight loss program that actually changes personal behavior and leads to healthier lifestyles — all through a mobile app.

What AppIt Did

We partnered with the client's executive team to design a mobile app and content distribution engine that provided an intuitive experience for their followers and delivered helpful quizzes, surveys, articles, and reminders when the user needed them most.

Mobile App Feature Requirements

Users needed to receive a personalized health plan with goals and progress indicators. The app also acts as a lifeline during their 26-week weight loss plan.
Users needed to be able to complete their daily logs across the four domains of health: nutrition, sleep, activity, and stress.
Users needed access to view and track their progress against their health goals.

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