Several lifestyle factors can lead to the failure of diet and exercise programs, including time, money, coaching, and bad habits. To avoid these common downfalls for their customers, our client leverages a custom mobile app to deliver individualized goals, along with ongoing suggestions, alerts, tracking, and coaching.
Our client's mission is to help individuals lose weight for good, all from the comfort and convenience of their mobile phones. To remove the dependency on an expensive health coach, the client's proprietary health program needed a world-class mobile experience and a robust rules engine to deliver real-time, personalized content whenever an individual struggled with their goals. Our client leverages a custom mobile app to provide individualized plans and ongoing suggestions, alerts, tracking, and coaching.
We partnered with the client's executive team to design a mobile app and content distribution engine that provided an intuitive experience for their followers and delivered helpful quizzes, surveys, articles, and reminders when the user needed them most.
The client launched their mobile app to an initial user group in March 2020. Since then, the participants have completed their 26-week weight loss journeys with the help of the client's data-driven and personalized approach to weight loss.
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