Lauren Jones’ role as Marketing Director places here squarely where she likes to be—one hand guiding the AppIt brand and the other implementing the latest digital marketing strategies to help promote the company and share customer successes. As a digital marketer with a degree in advertising from CU-Boulder, Lauren enjoys the variety inherent in her work.
Every day, she manages the brand forward through a host of marketing activities including website development, social media marketing, content generation, awareness campaigns, and public relations. She thrives on taking disparate thoughts and ideas and congealing them into clear, compelling communication that advances AppIt’s service to clients. To her, marketing excellence and successful client engagements go hand in hand.
“Ultimately, my role is about helping people get the content and materials they need to make a good decision,” says Lauren. “I’m keenly focused on providing useful information to prospective clients that not only reflects our brand and encourages a conversation, but also helps them better understand how custom app development works and all that is involved in the process.”
With changes in technology and digital communication accelerating at a dizzying rate, Lauren is a calm, confident presence in the middle of the modern marketing storm. Presumably, her training as a fitness instructor, yoga teacher, and mindfulness advocate have a good deal to do with her exceptional multitasking abilities and capacity to thrive in fast-paced environments. Outdoor activities like snowboarding, hiking, camping, and cycling also help to balance out the work-life equation.
Even though her background includes time spent in the real estate, financial services, and fin-tech industries, Lauren believes custom app development is one of the most exciting fields for marketers today. “There are definitely a lot of moving parts in the app development and technology marketing world,” she explains. “But I am convinced the most creative work comes from autonomous thinkers who bring their unique solutions to any given challenge. That’s why it’s so gratifying to help bring prospective clients and our team together to explore ideas that literally change the trajectory of their business.”
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