We'll help you navigate the subtleties of ASO to optimize your application for more downloads, better engagement, and greater revenue-making opportunities.
App Store Optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android ) in an app store (such as the Apple App Store for iOS, Google Play Store for Android). Similar to search engine optimization (SEO) for websites, app store optimization is specifically for mobile apps. App store optimization includes the process of ranking highly in an app store's search results and top charts rankings to drive more downloads and revenue-making opportunities.
App store optimization also encompasses activities focused on increasing the conversion of app store impressions into downloads. Ranking higher in search results and top charts rankings will drive more downloads for an app which leads to increased usage and revenue if using a monetization method.
In addition to the design, development and deployment of your mobile application, our team will advise on App Store Optimization (ASO) best practices to help you maximize your conversions from user impressions, to app downloads, and even retention.
Need to build a mobile app for your business but not sure where to begin? Our eBook will guide you through the first steps of the iOS development process including: