Backed by extensive chemical analysis research, Liquor Limo’s unique alcohol delivery service allows consumers to discover and order products tailored to their specific taste preferences. Liquor Limo came to AppIt Ventures with an ailing first generation mobile app which was in need of extensive updates in order to support their growing user base. While users loved the existing app’s product recommendation technology, bugs were frequently causing a less-than-ideal ordering experience.
After performing a 3-month period of stabilization on the existing software, AppIt began architecting a new system from the ground up. The new iPhone and Android apps were completely redesigned to modernize the look and feel of the shopping experience, and to better fit Liquor Limo’s brand. A new Magento-compatible backend was also constructed to provide stability and performance enhancements.
In order to support Liquor Limo’s growth and avoid unexpected downtime during critical business hours, the new system needed to be stable and scalable.
The apps needed to encourage product exploration and showcase Liquor Limo’s chemical analysis-based Replica® Recommendation features.
Supporting the shopping experience on all platforms — Android, iOS, and a new web store — required a unified design and system architecture.
The mobile backend was rebuilt to interact with Liquor Limo’s Magento-based web store platform, simplifying future administrative needs.